This week, there has been more speculation about the impending Penguin 2.0 update, than the debate over who described some... ...
Paid Search can offer a great ROI
Joe Ogden MD
Do you need help in understanding how a paid search campaign can help your business? Need Adwords Help?Many of the paid advertising platforms offer help with a basic set up which, in our experience, actually ends up costing customers money.
For example, we often see a Google Adwords ‘starter campaign’ and the Adgroups are usually filled up with very generic keywords that are not very specific to the customers products or services but will be shown a lot and therefore cost a lot, send unwanted traffic to the site and it is therefore hard to quantify how successful he campaign is.
A PPC account can be very successful for your company and, set up and managed well, can be very easy to see you ROI (return on investment), we are experienced marketers and have had many years’ experience in setting up and managing paid search accounts, whether it is Facebook, Google or YouTube ask us for more details on how you can drive business to your site.
- Assess and review your existing accounts
- set up new PPC accounts
- Management existing or new accounts
- Discuss PPC strategy
We offer a full range of paid search services; we can set up your account, advice on the best way in which to manage your campaign or we can simply do that for you.
Primarily we offer services for:
- Google Adwords
- Bing Advertising / Microsoft Adcentre
- Facebook Advertising
- Twitter Advertising
- YouTube Advertising
In order to get the best out of your paid search accounts is to understand how they work, if an account is set up without a good knowledge of how the process works then campaigns can ‘leak’ money.
For example, with a Google Adwords account, it is vital to keep all elements of the campaign extremely focused, if you use generic keywords then you may use your budget up very quickly without much success, you have to ensure that the following elements are focused:
- Keywords (using the correct restrictions)
- Landing pages
So each one of the above has a topic that is very relevant to your products or services and that topic flows through the entire campaign / Adgroups. Not to mention location, time restrictions and the many other settings in Google Adwords.
If you would like us to review your existing campaigns or you would like information on setting up new campaigns please let us know, we would love to hear from you.